ECPs can now share the true colours of HOYA lenses in an elevated virtual patient experience

MISSISSAUGA, ON, Sept. 25, 2026 /CNW/ -- HOYA^® Vision Care, Canada, a regional leader in ophthalmic lens technology, is redefining the patient experience with the Canadian market launch of HOYA LensPreview™, an advanced virtual try-on solution integrated into the HOYA Hub™ ecosystem.

This cutting-edge tool lets eye care professionals and their patients preview HOYA's premium lens offerings, including the Sensity^® Family, stylish Mirror Collection, award-winning Lumacore™, and polarized lenses, in a true-to-colour, interactive environment. By bridging the gap between expectation and reality, HOYA LensPreview™ empowers practices to deliver confidence and clarity before patients place an order.

"We're thrilled to introduce HOYA LensPreview in Canada as part of our decades-long global commitment to innovation," said Ryan McAdam, Managing Director, HOYA Vision Care, Canada. "This tool enhances the patient experience and helps practices boost second-pair and sun lens sales while eliminating the need for physical samples."

Why HOYA LensPreview Matters

1. Reduces Costs & Complexity: No more shipping or storing physical lens samples
2. Manages Expectations: Patients can see exactly how their lenses will look before ordering.
3. Drives Revenue: Improves second-pair and sun lens sales through an engaging, confidence-building experience.

HOYA LensPreview™ technology is powered by Fittingbox, the leading virtual try-on solution in eyewear. "By integrating the Fittingbox Virtual Try-On Advanced solution directly into the HOYA Hub™ ecosystem, HOYA is offering an immersive lens simulation that elevates lens selection to a new level," said Benjamin Hakoun, CEO and co-founder of Fittingbox.

HOYA LensPreview™ is currently free for all HOYA customers with access to the HOYA Hub via Single Sign-On (SSO). The HOYA Hub platform lets customers track jobs, find invoices, make payments, print shipping labels, access their social media management portal, and more.

Interested Canadian customers and eye care professionals who are not part of the HOYA Hub can contact their local HOYA Territory Manager to request access.

View a video demonstration of HOYA LensPreview in action here.

About HOYA Corporation
Founded in 1941 in Tokyo, Japan, HOYA is a global technology and med-tech company, and a leading supplier of innovative high-tech and medical products. HOYA is active in the fields of healthcare and information technology, providing eyeglasses, medical endoscopes, intraocular lenses, optical lenses, as well as key components for semiconductor devices, LCD panels and HDDs. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of over 35,000 people. For more information, please visit www.hoya.com.

About HOYA Vision Care
For over 60 years, HOYA Vision Care has been a global leader in the eyeglass lens industry. The company is dedicated to providing innovative vision care solutions for every stage of a patient's life. With a presence in over 50 countries, HOYA Vision Care has a leading position in the myopia management category and a proven expertise in advanced lens designs, high performance photochromic technologies, and high-quality AR coatings. HOYA Vision Care's solid market portfolio includes HOYA, Vision Ease, SEIKO and PENTAX optical lenses, as well as innovative products such as MiYOSMART myopia control lenses for children, Hoyalux iD MySelf individualized progressive lenses and the Sensity range of photochromic lenses. The company employs over 20,000 employees worldwide with large scale production facilities in Asia, Europe, and the US, and 38 local Rx laboratories globally. For more information, please visit www.hoyavision.com.

SOURCE HOYA Vision Care, Canada