After Rs 2 Crore Shark Tank Validation, Burger Bae Eyes Canada and USA Franchise Expansion
Delhi, India - July 6, 2026 / BXB Socials Pvt Ltd /
Burger Bae, the Ludhiana-born premium hoodie brand, is moving into North America. Following its Rs 2 Crore investment secured on Shark Tank India Season 4 from judges Aman, Anupam, and Kunal Bahl, the company is actively pursuing retail distributors, commercial investors, and franchise buyers across Canada and the United States. The expansion marks a significant turning point for a brand that started in Punjab and is now positioning itself as a globally recognized name in premium, heavyweight streetwear with a huge creator-cult.
A Founder With a Larger Mission
At the center of Burger Bae's story is Rohan Kashyap, an entrepreneur from Punjab whose ambitions extend well beyond building a clothing brand, has publicly spoken about his goal to become the "Narayana Murthy of Punjab" - a reference to the Infosys co-founder whose legacy transformed India's economic identity. For Kashyap, that mission is tied directly to Ludhiana's hosiery industry, that once defined the city but has steadily declined in recent decades.
Burger Bae's hoodies are entirely crafted in Ludhiana, a city with a deep manufacturing heritage. By keeping production local and scaling the brand internationally, Kashyap is working to demonstrate that Punjab-made goods can compete - and win - at a global level. The Shark Tank deal validated that thesis, with three investors committing Rs 2 Crore to back the brand's next phase. Ojasvee, co-founder heading international business ops, says "We always wanted to build a brand, from India, for the world, this is the next step." Janvi, the other co-founder says "Over next 2 years, we plan to set up 5 stores and target at least a $10 million USD Revenue."
Products Built to Outlast the Market
Burger Bae built its reputation on a straightforward product excellence: hoodies that do not wear out. The brand's heavyweight construction is designed to hold its shape, color, and structure after repeated washes - an attribute that has resonated strongly with a customer base that has grown tired of fast-fashion garments that deteriorate within few washes. The hoodies are positioned not as seasonal items but as long-term wardrobe investments, a framing that appeals to consumers in Canada and the USA where durable cold-weather apparel has consistent, year-round demand.
The product quality, along with its community events has generated something unusual in the apparel space: a community of customers who behave less like buyers and more like brand partners. Burger Bae's Instagram following includes customers who hire professional photographers and plan scenic travel specifically to create high-quality content in hopes of being featured on the brand's page. This organic content engine - driven entirely by the community rather than paid campaigns - has given Burger Bae a social presence that punches well above its current size.
What North America Represents for the Brand
The Canadian and American markets represent a strategic fit for several reasons. Both countries have large South Asian diaspora communities. Beyond that demographic, the broader North American market because of its cold weather, is established and commercially proven for premium, heavyweight hoodies, with consumers actively seeking alternatives to mass-market options.
BXB Socials Pvt Ltd, the parent company behind Burger Bae, is now in active conversations with potential retail distribution partners, franchise operators, and commercial investors in both countries. The company is seeking partners who can bring local market knowledge and distribution infrastructure while aligning with a brand that has already demonstrated both consumer loyalty and investor confidence.
The franchise opportunity is structured for partners who want to enter an early-stage international expansion with the backing of a Shark Tank-validated brand, Ludhiana-based manufacturing, and a community that already generates its own marketing content. For distributors and investors evaluating the Canadian and American apparel markets, Burger Bae is presenting a case built on durable product quality, a founder-driven narrative with national recognition in India, and a creator base that actively advocates for the brand.
About Burger Bae
Burger Bae is a premium hoodie brand founded by Rohan Kashyap and headquartered in Ludhiana, Punjab. The brand produces heavyweight, durable hoodies manufactured locally in Ludhiana started with just 52,000 INR the founders have scaled the brand to 3Cr Monthly sale while staying bootstrapped, and also secured Rs 2 Crore in investment on Shark Tank India Season 4 from Aman, Anupam, and Kunal Bahl. BXB Socials Pvt Ltd operates the brand and is currently expanding into Canada and the United States through retail distribution, franchise, and commercial investment partnerships.
Learn more at burgerbaeclothing.com
Contact Information:
BXB Socials Pvt Ltd
Hauz Khas Village
Delhi, Delhi 110016
India
rohan kashyap
+91 85650 00025
https://www.burgerbaeclothing.com
