Chemainus Valley Courier

Ontario Securities Commission

ONTARIO SECURITIES COMMISSION and ANDRE ITWARU, File No. 2025-22

Canadian Investment Regulatory Organization (CIRO) – Halts/Resumptions

Canadian Investment Regulatory Organization Trading Halt - HEVI

Canadian Heritage

Media Advisory - Roundtable on the new Safe Social Media Act

IMA Worldwide Evolves AIM Framework for the AI-Enabled Enterprise

Why Enterprise AI Adoption Stalls After Go-Live, and How AIM Closes the Gap
  Durham, United States - July 24, 2026 / IMA Worldwide / 
  
IMA Worldwide has positioned its Accelerating Implementation Methodology (AIM) as a structured response to one of the most persistent problems in enterprise technology deployments: AI systems that go live on schedule but fail to generate lasting behavioral change among the employees who must use them. The firm is directing its research-backed framework specifically at the gap between technical installation and genuine human adoption, a distinction it argues most organizations continue to underestimate.
The Adoption Gap That Technical Deployment Cannot Close
Enterprise AI projects routinely clear their technical milestones. Infrastructure is configured, models are integrated, dashboards go live, and launch dates are met. Yet across industries, organizations report that employee workflows remain largely unchanged weeks or months after go-live. McKinsey reports that research suggests roughly 70% of organizational transformations fail meaning they do not achieve their goals, take too long, or fail to sustain their gains. AI rollouts tend to follow the same pattern. The technology performs as designed. The people layer does not.
IMA Worldwide draws a clear distinction between installation and implementation. Installation is the moment a system becomes operational. Implementation is the sustained period during which employees adopt new behaviors, abandon legacy habits, and integrate new tools into daily work. In most enterprise AI programs, significant investment is directed at the former while the latter receives limited structured support. That imbalance, according to IMA Worldwide, is the primary reason adoption stalls.
How AIM Addresses the Human Layer in AI Change Management
The Accelerating Implementation Methodology (AIM) was developed by Don Harrison over more than 40 years of field research into why organizational initiatives succeed or fail. Rather than treating change as a communications exercise or a training event, AIM treats it as a system that must be actively managed, with defined roles, measurable reinforcement, and accountability structures built into the implementation plan from the outset.
A central element of AIM relevant to AI adoption is the role of executive sponsorship. IMA Worldwide emphasizes that sponsorship is not a ceremonial function. Executives responsible for AI initiatives are expected to Express commitment to the change in clear, consistent terms, Model the new behaviors themselves, and Reinforce adoption by adjusting systems, incentives, and consequences accordingly. IMA Worldwide refers to this as the Express, Model, Reinforce (EMR) ratio, a framework for evaluating whether leadership behavior is actually driving the adoption effort or simply endorsing it from a distance.
When the EMR ratio is out of balance, employees receive mixed signals. A leader may express support for an AI tool in a town hall while continuing to request outputs in formats that bypass it entirely. That inconsistency communicates more to employees than any formal message about AI adoption, and AIM identifies closing that gap as a leadership accountability issue, not a change communications issue.
Structured Sponsorship as the Foundation for Change Management for AI
IMA Worldwide's application of AIM to enterprise AI programs centers on building what the methodology calls a sponsorship cascade. Senior executives who own the strategic rationale for an AI initiative cannot delegate adoption responsibility entirely to project teams or IT departments. AIM requires that commitment be actively demonstrated and reinforced at each layer of the organization, from senior leadership through middle management to frontline employees whose daily behavior ultimately determines whether an AI system delivers measurable value.
This structure matters particularly in AI deployments because the behavioral changes required are often more fundamental than those associated with earlier technology rollouts. Employees are not simply learning new software interfaces. They are being asked to change how they make decisions, how they verify information, and in some cases how they define their own professional contributions. Without active leadership reinforcement grounded in a methodology like AIM, those shifts rarely become durable.
About IMA Worldwide
IMA Worldwide is the home of the Accelerating Implementation Methodology (AIM), a research-based framework developed over more than 40 years by Don Harrison to help organizations close the gap between technical deployment and lasting behavioral change. The firm works with enterprise clients to apply structured sponsorship, reinforcement, and change management for AI and other complex organizational initiatives, converting installations into sustained implementation outcomes.
Learn more at IMA Worldwide
        
  
       
Contact Information:
 IMA Worldwide
 
Durham, NC 27703, United States 
 Durham, NC 27703
United States
 
 Ann Marvin
 +1-513-689-3381
 https://imaworldwide.com

Health Canada (HC)

Statement from the Minister of Health and the Minister of Industry on Advancing Canada's Pharmaceutical and Life Sciences Sector

Cinderix Launches Automated Revenue System for Home Service Contractors

Why Contractors Struggle to Convert Leads - and How Automated Revenue Infrastructure Fixes It
  Aylmer, Canada - July 24, 2026 / Cinderix / 
  
Cinderix has officially launched its done-for-you Revenue Infrastructure service, built specifically for local trades and home service businesses. The offering positions Cinderix as a fractional growth department for contractors, roofers, and other founder-led service operations, delivering a structured, data-backed system designed to replace inconsistent growth efforts with measurable, repeatable results.

Addressing a Structural Problem in Local Service Growth

For most local service businesses, growth has historically relied on referrals, word of mouth, or disconnected marketing efforts that produce uneven outcomes. Cinderix identified that the core problem is not effort - it is the absence of a functioning revenue system. Without automated lead engagement, a structured sales funnel, and search visibility operating in coordination, even skilled contractors and home service operators can struggle to convert interest into booked jobs at a consistent rate.
The Cinderix model is built around the concept of Revenue Infrastructure - a term the company uses to describe the full operational stack required to generate, capture, and convert leads with precision. This includes AI-driven SEO to build long-term search visibility, automated sales funnels designed to guide prospects through a defined path, and AI-powered lead engagement tools that respond to inquiries at the speed local service buyers expect.
Speed-to-lead is treated as a measurable variable, not an aspiration. Research across the service industry consistently shows that the first business to respond to an inquiry captures a disproportionate share of booked work. Cinderix structures its systems around that reality, ensuring lead response is automated and immediate rather than dependent on a business owner checking messages between jobs.

The Fractional Growth Department Model

What distinguishes the Cinderix approach is its done-for-you delivery structure. Rather than providing tools, templates, or consulting recommendations that business owners must implement on their own, Cinderix builds and operates the entire Revenue Infrastructure on behalf of its clients. The company describes this as functioning as a fractional growth department - an external team that handles the systems, strategy, and execution typically associated with an in-house marketing or sales operation.
This model is specifically designed for founder-led businesses where the owner is simultaneously responsible for estimating, managing crews, handling customer service, and overseeing day-to-day operations. Adding a complex marketing stack to that workload is not practical for most operators. Cinderix removes that burden by taking full ownership of the infrastructure, allowing business owners to focus on service delivery while the growth system runs in the background.
The company combines AI SEO, automated funnels, and lead engagement into a single integrated system rather than offering these as separate products. Each component is designed to function as part of a coordinated revenue operation, not as a standalone tactic. The result is a system where lead generation, follow-up, and conversion work together under a unified logic, rather than requiring the business owner to manually connect the pieces.

Mathematical Certainty as an Operating Standard

Cinderix frames its work around a principle it refers to as mathematically certain growth - the idea that when the right inputs are in place, lead volume and conversion rates become predictable rather than variable. This reflects the company's emphasis on treating growth as an engineered outcome grounded in data rather than a product of marketing speculation.
For contractors, roofers, and home service businesses operating in competitive local markets, this distinction carries practical weight. A business that can forecast its lead pipeline with reasonable accuracy is better positioned to make informed decisions about hiring, equipment, and capacity. A business dependent on inconsistent referral traffic does not have that same foundation.
The done-for-you Revenue Infrastructure service from Cinderix is available to local service businesses seeking a structured path to sustainable, data-backed growth without the overhead of building and managing those systems internally.

About Cinderix

Cinderix builds and operates complete Revenue Infrastructure systems for local trades and small and medium-sized businesses. Combining AI SEO, automated sales funnels, and AI-powered lead engagement, Cinderix functions as a fractional growth department for contractors, roofers, and home service operators. The company's done-for-you model is designed to deliver predictable, measurable growth for founder-led businesses through systematic, data-backed processes.
Learn more at Cinderix
           
  
       
Contact Information:
 Cinderix
 
68 Brown Street, Aylmer, Ontario, N5H 3G6, Canada 
 Aylmer, Ontario N5H 3G6
Canada
 
 Frank Wiebe
 +1 226-503-0861
 https://cinderix.com

Canadian Paralympic Committee (Sponsorships)

Heidi Peters selected chair and Christina Picton vice-chair of Canadian Paralympic Athletes' Council

Canada Mortgage and Housing Corporation (CMHC)

/R E P E A T -- MEDIA ADVISORY -FEDERAL GOVERNMENT TO MAKE HOUSING ANNOUNCEMENT IN WHISTLER/

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Alfa Laval Reaches Major Milestone with 100 Prodec Oil Plus Units Sold Across the U.S. Ethanol Industry

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American News Group

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New York Stock Exchange

NYSE Content Update: State Street + NYSE to Celebrate 'Fearless Girl'

Tulsea Sports Marketing (TSM)

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Two Hands Corporation Completes Corporate Name Change to Quantum X Inc. and Initiates FINRA Name and Ticker Symbol Change Process

Whis Media Structures Events Division Around Live B2B Activations

Whis Media's Experiential Division Gives B2B Clients a Single Partner for Live Brand Activation
  Las Vegas, United States - July 24, 2026 / Whisenhunt Media / 
  
Whisenhunt Media has officially launched a dedicated Experiential Marketing & Corporate Events division, naming industry veteran Reagan Pfifer as its leader. The development represents a notable expansion of the agency's full-service media offerings and reflects a deliberate strategic direction toward delivering results-driven brand activations for B2B clients.
A New Division Built for Brand Activation
The newly formed division establishes Whisenhunt Media as a full-service experiential marketing agency capable of managing the complete range of live and immersive brand experiences. The division's scope covers corporate event production, experiential brand activations, and strategic event programming designed to produce measurable results for business clients.
The launch is a direct response to growing demand from the agency's existing B2B client base, which has increasingly sought integrated media and events services through a single provider. By bringing these capabilities in-house, Whis Media is positioned to deliver a more cohesive client experience from initial concept through final execution.
Reagan Pfifer Steps into a Leadership Role
Leading the new division is Reagan Pfifer, an experienced practitioner with a background spanning corporate event production and experiential marketing. Pfifer's appointment reflects the agency's intent to bring focused expertise to a discipline that requires both creative direction and precise operational management.
The choice to build the division around an established professional rather than develop the capability gradually underscores the agency's commitment to entering the space with demonstrated credibility. Corporate event production requires coordination across logistics, brand strategy, and live experience design - areas where Pfifer brings direct, hands-on experience.
"Our relentless commitment to client success drives everything we do, and this division is a direct extension of that commitment," said Reagan Pfifer, Division Lead of Whisenhunt Media. "The vision is clear, to build Whisenhunt Media into an indispensable full-service media house that clients can rely on at every stage of their brand's journey, from digital strategy to live experience."
Expanding Whisenhunt Media's Full-Service Footprint
The addition of the Experiential Marketing & Corporate Events division meaningfully broadens the agency's service architecture. As an experiential marketing agency, Whis Media now provides clients with an expanded set of capabilities that connect live, in-person brand experiences to the broader media and marketing strategies the agency already delivers.
For B2B brands, experiential activations serve as a high-impact channel for building relationships, generating leads, and reinforcing brand positioning in ways that digital-only approaches cannot replicate. The new division is structured to address that need through dedicated personnel and specialized operational processes.
About Whisenhunt Media
Whisenhunt Media is a full-service media agency serving B2B clients across digital strategy, content, and experiential marketing. The agency's expanded capabilities include corporate event production and immersive brand activations delivered through its newly launched Experiential Marketing & Corporate Events division.
Learn more at Whisenhunt Media
        
  
       
Contact Information:
 Whisenhunt Media
 
7912 Mountain Lilac Street 
 Las Vegas, NV 89113
United States
 
 Ben Whisenhunt
 +1-702-832-7882
 https://whismedia.com