First-of-its-Kind Resource Leverages Interactive Artificial Intelligence (AI) Capabilities to Help Leading Brands Understand How to Transform Regulatory Requirements into Commercial Innovation and Competitive Advantage

WESTPORT, Conn., Feb. 4, 2025 /PRNewswire/ -- The fashion, textile and apparel industry stands at a critical inflection point, confronting an unprecedented slate of new environmental, social and governance (ESG) policies and legislation. While companies must adapt their operations to meet these new requirements, the shift presents remarkable opportunities as consumers increasingly factor ESG considerations into their purchasing decisions.

To this end, grounded, a multi-award winning B Corp certified boutique marketing firm that helps global brands align profit with purpose and turn ESG commitments into competitive advantages, today launched an AI-enhanced thought leadership white paper entitled, "Policy to Profit: How New Rules Create Commercial Wins for Fashion." This comprehensive resource equips fashion industry leaders with an actionable roadmap bringing awareness of complex ESG regulations and transforming compliance challenges into revenue opportunities. The white paper combines expert insights and real-world case studies to provide practical frameworks for commercializing sustainability.

"Instead of scaling up investments in sustainability practices, fashion industry leaders appear to be retreating, choosing short-term profits over longer-term, purpose-driven commercial innovation," says Phil White, Co-founder and Chief Strategy Officer at grounded. "Our new white paper helps flip this paradigm by equipping leaders to view the growing range of legislative and regulatory challenges as critical opportunities to commercialize sustainability, driving greater profitability and business success over the long term."

The white paper reveals compelling statistics and trends about the industry's current state:

• Consumer fashion consumption is expected to surge 63 percent in the next five years.
• According to "Scary Statistics that Matter," an estimated 11.3 million tons of textile waste ends up in U.S. landfills yearly, accounting for approximately 85 percent of all textiles and equating to an alarming 81.5 pounds (37 kilograms) of textile waste per person per year.
• The industry is currently witnessing a mass exodus of fashion professionals over 'greenwashing,' or the deceptive practice where companies make misleading claims about their environmental impact.
• The global secondhand trade is colonializing waste in lower-income countries. The Global North exports millions of tons of used clothing to Africa, Asia, and Latin America, ultimately burdening the Global South with the world's massive textile waste crisis.

Drawing on grounded's expert legal counsel, industry interviews, and real-world case studies, "Policy to Profit" breaks new ground with its integration of "Gaia," a proprietary AI assistant that transforms the traditional white paper format into an interactive experience. Unlike conventional research papers, readers can engage directly with Gaia to explore how the insights apply to their specific organization, receive customized strategic recommendations, and get real-time analysis of their unique challenges based on the latest industry data, policies, and legislation. This unprecedented level of personalization ensures that every reader can translate the paper's frameworks and findings into actionable strategies for their business.

"A sustainable business recognizes opportunities to deliver products and services while protecting the interests of people, planet, and profit. Our white paper helps navigate these complex considerations, making them actionable for business leaders," concludes White.

To download the white paper, visit here.

About grounded

Grounded is a multi-award-winning B-corp certified activation agency thriving at the intersection of brand experience, commercial innovation, and social impact. They work with global brands, retailers, startups and nonprofits to help them articulate their purpose, activate their brands and accelerate their impact at scale.

Media Contact:
Kristina LeBlanc
kristina@notablypr.com

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SOURCE grounded